Friday, May 26, 2006

SWOT Analysis

One of the tools which was mentioned in the seminar is the SWOT analysis. For the uninitiated, I have posted an image below which informs us what SWOT is: Strength, Weakness, Opportunities, and Threats.

The idea is to get your team together and to brain storm and list what the group perceives to be strengths, weakness (the first two are internal factors), opportunities and threats (the second two are external factors) to your institution. Out of that is born an action plan to work with!

Of course, the perspective is limited to that of the group--which itself could be a strength, a weakenss, an opportunity or a threat.
Think about that. It's critical!

For more SWOT info, click here or here.